The Readers

CHOOSE YOUR ACTION

by Holger Højbjerg, Anna Kubista Löfman, Kristina Õllek
Printed on Arctic Volume Ivory 115g/m2 in Black and Pantone 185, set in georgia

The reader of a book is a somewhat mysterious character that we project our desires onto. We put our book in her hands anticipating resonance and relevance. We hope that she does things in similar ways to us and that she will also be the ideal audience for our publication. Holger Højbjerg, Anna Kubista Löfman, and Kristina Õllek play around with the desire to understand what “The Reader” is by presenting us with memories of reading experiences, compilations of readers for readers, and an homage to the bizarre genre of choosing your way through a book that is made to offer multiple narratives rather than one.